Artificial lures give anglers precise control over their presentation, allowing them to adjust the speed, depth, and action of their bait to match the behavior of the fish. This level of control enables anglers to target specific areas and fish more effectively, increasing their chances of success on the water.

Unlike live bait, artificial lures are made from durable materials that can withstand multiple uses. This durability means anglers can fish longer without needing to replace their bait, saving time and money in the long run. Additionally, artificial lures are less messy than live bait and don't require special storage or handling.

Artificial lures come in a wide variety of types, including crankbaits, spinners, jigs, soft plastics, and topwater lures. This diversity allows anglers to choose the best lure for their target species, fishing location, and environmental conditions, making them versatile tools for different fishing scenarios.