FJORD poppers are designed to create a loud splash and noise when retrieved across the water's surface. This action mimics the movements of injured prey, drawing the attention of predatory fish like tuna, barracuda, or mackerel, leading to aggressive strikes.

The design and coloring of FJORD poppers are typically vibrant, making them highly visible in the water. This high visibility, combined with the splashing action, attracts fish from a distance, increasing the chances of successful hookups.

FJORD poppers are built with robust materials to withstand harsh sea conditions and the rigors of saltwater fishing. This durability ensures they can resist corrosion and endure repeated use without losing effectiveness.